From Concept
to Experience

We help hotels, fitness studios, and wellness professionals build experiences that deliver results.

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The reality

Great spaces.
Missing the experience.

The hotel gym with 8% usage

  • €500K+ invested in a fitness and wellness area
  • Top-tier equipment, architect-designed space
  • No programming, no on-site trainers
  • No integration with the guest journey
  • Guest usage sits at under 8%
  • High capex, near-zero return

40% churn in 6 months

  • Boutique fitness studio launched to strong demand
  • Within 6 months, retention dropped to 60%
  • Classes were solid,the product wasn't the issue
  • No onboarding flow for new members
  • No community infrastructure or retention triggers
  • No data on why members were leaving

Invisible to hospitality

  • Personal trainers, physios, group fitness coaches, spa therapists, nutritionists
  • Experienced, qualified, often multilingual
  • Want to work in hotel residencies, retreats, premium clubs
  • No platform connecting them to hospitality brands
  • No visibility beyond their own Instagram following
  • No bridge between talent and the industry that needs it

Salus exists to close these gaps.

What we do

Three pillars

For hotels and hospitality groups

Hospitality Wellness

We define what your wellness experience should be,then bring the strategy, partners, talent and project management to make it real.

  • Wellness concept and service design
  • Programming and partnership strategy
  • Talent sourcing via the Salus Network
  • Pre-opening operations and launch management
Let's talk hospitality
For studios, founders and operators

Studio & Brand Advisory

From first concept to daily operations,the strategic and operational thinking that turns a good studio into a great business.

  • Concept development and market positioning
  • Member experience and retention strategy
  • Operating procedures and service standards
  • Fractional leadership for founding teams
Let's talk studios
The wellness talent directory

The Salus Network

A curated roster of coaches, trainers, physios, nutritionists, therapists and specialists,organised, vetted and connected to the brands who need them.

  • Retreat and residency placements
  • Hotel and brand partnerships
  • Seasonal and permanent opportunities
  • Professional visibility beyond Instagram
Join the network
How we work

No 47-slide decks.

Every engagement starts with a conversation. From there, we work in the mode that fits.

01

Project-based

A defined scope with a clear outcome. Ideal for hotels building a new wellness offering or studios preparing to launch.

02

Fractional Advisory

We embed as a strategic partner,guiding decisions, managing workstreams, attending the meetings that matter. Senior wellness thinking without the full-time overhead.

03

Talent Placement

You need the right people. We source, vet and connect you with professionals from the Salus Network,for residencies, contracts or permanent roles.

Want to chat?
Why Salus

We've been in
your shoes

We've spent years working across travel, hospitality, fitness, and wellness, not as consultants looking in, but as operators building from the ground up. We understand the challenges because we've lived them.

Salus Debrief

Our take on what's working,and what's not,in wellness, fitness and hospitality. Industry analysis, market observations and operational insights from someone who's built it, not just studied it.

Read & subscribe
Get in touch

Want to chat?

No decks, no forms. Just a conversation about where you are and what you need.

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We don't just advise, we've built, launched, and operated. That's the difference.